James Bond
It is
amazing how many current Esprit owners owe their Lotus passion to the
James Bond series. For many, owning an Esprit is the fulfillment of a
childhood dream that started when they first saw James Bond drive that
beautiful new white wedge into the water where it quickly transformed
into a submarine in The Spy Who Loved Me. The Esprit made
a second appearance in the the next James Bond movie For Your Eyes
Only. Putting the Esprit in these movies was, by far, the most
forward-thinking marketing decision that Lotus has ever made. Who
would've known that putting their car in a movie in the 1970's would
translate into vehicle sales in the 90's and beyond?
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